Marketing in tough times

When times are tough and your business is struggling to stay afloat, it’s natural to want to cut spending. And one of the first things to go is often the marketing budget. But remember: Marketing is what lets people know that your business exists. Marketing is how you inform your potential customers why they should buy […]

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Don’t believe the hype

A guide for business owners on avoiding the most dangerous and expensive cowboys in the ‘Wild West’ of the online marketing world. When it comes to dominating search engines like Google, there are only two ways to do it successfully. One is an ongoing commitment to ethical Search Engine Optimisation (SEO) practices. That means creating […]

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