Web Copy Services
Just like a salesperson, web copy can mean the difference between closing the sale, and losing the sale.
Imagine the words on your website as being just like a salesperson. Wouldn’t you want a salesperson for your company to…
- Be well-presented, and speak clearly?
- Talk in words your customers can understand, without jargon?
- Tell people exactly how your products and services will benefit them?
- Deal with every objection your customer raises?
- Close the sale?
Web copy from Optimal Copy can do all this for your business, and more. Not only are we your salesperson on the web, our professional web copy is also a promotion strategy to get more people to visit your website.
And how does it do that?
Well, you’ve probably heard of SEO, or Search Engine Optimisation.
SEO copywriting can deliver you more business
Search engine optimisation, as the name suggests, is all about optimising your website (i.e. making it better) for search engines (like Google).
By optimising your website, you can make it appear higher in the results when people search for the products and services that you offer. And the higher in the results you are, the more people will click onto your website.
Optimal Copy are experts in SEO copywriting, which can deliver you higher search engine positions, and more business as a result.
Web copywriting services from Optimal Copy
Web copy
If your web copy is going to deliver you more business, it needs to contain the five essential ingredients for making a sale – attention, interest, desire, credibility and action. Miss one, and you’ll probably lose the sale. We always include every one, in every piece of web copy we write.
SEO copywriting
Our recipe for effective SEO copy starts with thorough research into your business, your market and your competitors, as well as keyword research. Your SEO copy will include essential behind-the-scenes text known as meta data, as well as formatting elements that can heavily influence your search engine rankings. The SEO copywriting service from Optimal Copy is probably the most comprehensive web copy service you’ll find.
Article and blog writing
Articles and blogs allow you to establish your expertise, build your brand and add value to your customer experience. But not every business has the skills or time in-house to produce article or blog content on a regular basis. Optimal Copy can write thoroughly researched and search engine optimised content for your site that will allow you to enjoy those benefits at minimal cost.
Catalogue and e-commerce website copy
You may already have product copy in the form of a catalogue or brochure, but did you know that the product copy for your website should be substantially different? We can help you convert your existing catalogue or brochure copy for the web, ensuring you the best possible conversion rate from your e-commerce website.
Email and newsletter writing
A regular email newsletter to your customers and prospects is one of the most cost-effective ways of generating business, as well as keeping in touch with your customers and building a more profitable long-term relationship with them. We can help you send successful, money-generating emails to your database on a regular basis, or even just a one-off.
