Optimal Copy

Marketing in tough times

admin — Wed, 14 Mar 2012 22:46:51 +0000

The year 2011 was a tough one for many businesses. Worldwide economic downturn has hit many hard, but not half as hard as those affected by the devastating earthquakes in both New Zealand and Japan.

When times are difficult and your business is struggling to stay afloat, it’s natural to want to cut spending. And [...]

What’s the Difference between Web Copy and Web Content?

admin — Wed, 15 Feb 2012 20:20:09 +0000

Have you ever wondered what the difference is between web copy and web content? The best-performing websites have both. But what exactly is the distinction?

Here’s an illustration I used at a recent BNI networking meeting.

The two publications below are both on the same subject – boat maintenance. However, one contains copy, and the [...]

Don’t believe the hype

admin — Mon, 17 Oct 2011 21:07:51 +0000

A guide for business owners on avoiding the most dangerous and expensive cowboys in the ‘Wild West’ of the online marketing world.

When it comes to dominating search engines like Google, there are only two ways to do it successfully. One is an ongoing commitment to ethical Search Engine Optimisation (SEO) practices. That means creating [...]

Five simple ways to slash the cost of your Google AdWords campaign

admin — Mon, 10 Oct 2011 21:31:33 +0000

Five simple ways to slash the cost of your Google AdWords campaign

I’m sorry, I tricked you – I only have one way for you to slash the cost of your Google AdWords advertising. It’s called Quality Score.

What’s Quality Score?

Quality Score is a rating that Google attributes to the quality of your AdWords [...]

Building trust on your website

admin — Wed, 21 Sep 2011 04:26:25 +0000

Building trust quickly on your website will help to increase your sales.

Web users are generally distrustful of ‘new’ companies that they encounter online, and are especially wary of handing over personal and especially payment details over the internet.

That means your website needs to quickly demonstrate that it is genuine, trustworthy and secure [...]

Is your website copywriter really a website copywriter?

admin — Wed, 21 Sep 2011 04:17:35 +0000

Is your web copywriter pulling the wool over your eyes? Writing for the web involves so much more than just stringing a few words together.

Or are they just a bog-standard copywriter with a “how hard can it be?” attitude towards web copy? Here are ten ways to check whether your website copywriter is [...]