Keeping in touch with your customers and prospects by email is one of the most cost-effective marketing strategies your business can employ. With email marketing, you’re communicating with people who have already expressed an interest in your products or services, so they’re far more likely to buy from you than anyone else.
But great email copywriting isn’t always easy to produce – especially on a regular basis, and especially when you have so many other things to worry about.
That’s where Optimal Copy can help – with professional email copywriting services for your business.
Email newsletters vs. Autoresponder emails
It’s important to remember that there are two main types of email marketing. Email newsletters, or broadcasts, are regular (e.g. monthly) emails to your mailing list. They’re usually branded with your logo, and can contain a whole range of information, from news and articles, to hints and tips, to special offers and reminders.
Email autoresponders are a pre-written series of follow-up emails, sent automatically at pre-defined intervals after someone signs up to your list.
Knowing which type of email to use for a particular audience, and tailoring the email copywriting to suit, is the key to effective email marketing. Optimal Copy can help your business make the most of email marketing, so talk to us today to learn more.Get in touch