Optimal Copy
  • Home
  • About
    • Who we are
    • Why use us?
    • What our clients say
    • Two Thumbs Up guarantee
  • Services
    • Web Copywriting
    • Email Copywriting
    • Content Marketing
    • AdWords Consultancy
    • Other copy services
  • Blog
  • Contact Us

Website copywriting

pay-less-for-web-copywriting

How to pay less for awesome copywriting

June 10, 2015June 10, 2015 HelenH Leave a comment

The secret is to nail the brief down right from the start. There’s really nothing more certain to make a copywriter’s blood boil (besides constant interruptions from your well-meaning partner while you’re trying to write…) than a vague, incomplete or worse – non-existent – creative brief. The brief is your writer’s roadmap. As a copywriter, […]

Read More

web-copy-engine

Why do web developers ask this one crazy question?

May 27, 2015May 27, 2015 HelenH Leave a comment

When your business needs a new website, you’ll inevitably call on a web developer or designer to build it. Thankfully, most web developers have woken up to this, but surprisingly, there are still some out there who will ask you: “Would you like professionally written web copy for your site?” Now to me, that’s pretty odd. It’s […]

Read More

What’s the Difference between Web Copy and Web Content?

February 15, 2012May 27, 2015 HelenH Leave a comment

Have you ever wondered what the difference is between web copy and web content? The best-performing websites have both. But what exactly is the distinction? Here’s an example I used at a recent BNI networking meeting. The two publications below are both on the same subject – boat maintenance. However, one contains copy, and the […]

Read More

Is your website copywriter really a website copywriter?

September 21, 2011May 27, 2015 HelenH Leave a comment

Or are they just a bog-standard copywriter with a “how hard can it be?” attitude towards web copy? Here are ten ways to check whether your website copywriter is really a website copywriter, or just a bog-standard copywriter masquerading as one. Writing website copy involves much more than just putting some words together for a […]

Read More

Start getting results


Interested in web copy? There's no charge for your initial consultation, and I'll provide you with a free proposal and estimate. So let's get together for a chat.
Email us or call 0211 583 199 today.

Our clients say…

"Optimal Copy are efficient, great to deal with and really care about what’s important to the customer."
Owen Grauman
Group Plus
  • Privacy Policy
  • Terms of Business
  • Copyright Optimal Copy. All Rights Reserved.
Optimal Copy All rights reserved. Theme by Colorlib Powered by WordPress