The secret is to nail the brief down right from the start. There’s really nothing more certain to make a copywriter’s blood boil (besides constant interruptions from your well-meaning partner while you’re trying to write…) than a vague, incomplete or worse – non-existent – creative brief. The brief is your writer’s roadmap. As a copywriter, […]
Website copywriting
Why do web developers ask this one crazy question?
When your business needs a new website, you’ll inevitably call on a web developer or designer to build it. Thankfully, most web developers have woken up to this, but surprisingly, there are still some out there who will ask you: “Would you like professionally written web copy for your site?” Now to me, that’s pretty odd. It’s […]
What’s the Difference between Web Copy and Web Content?
Have you ever wondered what the difference is between web copy and web content? The best-performing websites have both. But what exactly is the distinction? Here’s an example I used at a recent BNI networking meeting. The two publications below are both on the same subject – boat maintenance. However, one contains copy, and the […]
Is your website copywriter really a website copywriter?
Or are they just a bog-standard copywriter with a “how hard can it be?” attitude towards web copy? Here are ten ways to check whether your website copywriter is really a website copywriter, or just a bog-standard copywriter masquerading as one. Writing website copy involves much more than just putting some words together for a […]