About Optimal Copy

Optimal Copy are specialist website copywriters based in Northland, New Zealand, and operating throughout Auckland and the north. Our goal is to write highly readable, interesting and creative copy, that will deliver the results you want from your website and other marketing tools.

The company is owned and operated by Helen Horrocks, a copywriter and online marketer with extensive experience in both fields.

Who is Optimal Copy?

Web copywriter Helen Horrocks owns and runs Optimal Copy.

Owner Helen Horrocks has been in love with words from an early age. A self-confessed ‘grammar fascist’, she fell into copywriting accidentally, after enthusiastically taking a red pen to an experienced copywriter’s work. It was then that she found out the normal linguistic rules do not necessarily apply to sales copy, and has been hooked ever since

Helen’s interest in online marketing developed slightly later, when she embraced her ‘inner geek’, and decided she quite liked web analytics, HTML and SEO.

She has trained under award-winning copywriters, online marketing experts and with various marketing industry associations. It is Helen’s ability to combine techniques from both copywriting and online marketing that make her such an effective web copywriter.

Helen’s qualifications include:

• BA Hons Publishing, The Robert Gordon University, UK
• Postgraduate Diploma in Direct and Interactive Marketing, The
  Institute for Direct Marketing, UK

When she’s not writing, or following the latest developments in SEO, Helen can usually be found sailing her yacht, trying (mostly unsuccessfully) to catch fish in the Bay of Islands, or lounging in the sun with a good book (being Scottish, sun isn’t something she’s particularly used to!)

Up-to-date marketing knowledge

Because Optimal Copy is focussed on the niche area of web copy, with a strong emphasis on SEO copywriting, we can keep up to date with all the latest developments, and offer you more effective web copywriting as a result.

In the world of online marketing, change happens on a daily basis, so it’s important to stay up to date. That’s why Helen regularly attends courses, seminars and training events, and reads extensively about both website copywriting and online marketing. She also attends industry events and conferences, where she keeps up to date with developments in industry knowledge and best practice from respected marketing experts from around the globe.

Who we work with

If you have a website that’s not delivering the results it should, or you’re thinking of having a website developed, we’d love to speak to you. We’ve worked on website copy for businesses across a broad range of industries in many countries, and we really can write about any business, no matter what you sell or how unique you are.

Why should you work with us? Find out here.