Who we are

About Optimal Copy

Optimal Copy is a specialist website copywriting service based in New Zealand, and operating throughout Auckland and Northland. My goal is to write highly readable, interesting and creative copy, that will deliver the results you want from your website and other marketing tools.

Who’s behind Optimal Copy?

Specialist web copywriter Helen Horrocks
Web copywriter Helen Horrocks owns and runs Optimal Copy.

Hi, I’m Helen, owner and operator of Optimal Copy, and I’ve been in love with words from an early age. I’m a self-confessed ‘grammar fascist’, who fell into copywriting accidentally, after enthusiastically taking a red pen to an experienced copywriter’s work. It was then that I discovered sales copy has its own unique set of linguistic rules, and I’ve been learning the language of ‘salesmanship in print’ ever since.

My interest in online marketing developed slightly later, when I embraced my inner geek, and decided I quite liked web analytics, HTML and SEO.

I  have been trained and mentored by award-winning copywriters, online marketing experts and respected marketing industry associations. I’m told it’s my ability to combine traditional techniques from copywriting with the modern techniques of online marketing, that make me such an effective web copywriter.

My qualifications include:

  • BA Hons Publishing, The Robert Gordon University, UK
  • Postgraduate Diploma in Direct and Interactive Marketing, The Institute for Direct Marketing, UK

When I’m not writing, I can usually be found sailing my yacht in the Bay of Islands, or trying to catch fish that are bigger than I am. And when the sun shines you’ll generally find me soaking it up one way or another. Being Scottish, sun isn’t something I’m particularly used to!

Up-to-date marketing knowledge

Because I’m focused on the niche area of web copywriting, with a strong emphasis on using ethical, up-to-date SEO techniques, I can keep up to date with all the latest developments, and offer you more effective web copywriting as a result.

In the world of online marketing, change happens on a daily basis, so it’s important to stay up to date. That’s why I regularly attend courses, seminars and training events, and read extensively about both website copywriting and online marketing. I also attend industry events and conferences, where I keep up to date with developments in industry knowledge and best practice from respected marketing experts from around the globe.

Who I work with

If you have a website that’s not delivering the results it should, or you’re thinking of having a website developed, I’d love to speak to you. I’ve worked on website copy for businesses across a broad range of industries in many countries, and I really can write about any business, no matter what you sell or how unique you are.

Why should you work with me? Find out here.